Being that I'm a simple-is-sexy kind of person, I've always been flabbergasted by the busy packaging so many corporate marketing teams put out.
As a developer, I've learned that the KISS principle (Keep It Simple Stupid) is very important for solving problems. And as a teacher I've experienced the confusion an onslaught of information can provide. Indeed, in most situations, whether it being a scientist, and engineer, a teacher, or even a parent, keeping it simple is important.
Which is why I loved the following video. It does such a good job of punctuating the differences between Apple's approach of simplicity, against the corporate world's attempts to attract attention while cramming the package with information.
Of course the ironic thing is that, with all these super-busy boxes on the shelves, the one that actually stands-out is the simple-sexy one.
